Geomarketing Is a Critical Step in Successful Direct Mail

In a recent research report, which you can download here, Pat McGrew of InfoTrends/KeyPoint Intelligence noted: Using location-based data to connect with consumers is one of the hottest trends in brand communication, but all too often, print and marketing service providers don’t leverage that data because they think it is too complex or time-consuming.  …

The Value of Location in Healthcare Marketing

Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care.   The solution?   Geomarketing. Geomarketing solutions let healthcare providers create…