Researchers from Kantar Millward Brown and Bangor University used a brain scanning method to explore how the brain reacts to tangible and virtual advertising stimuli. The participants of the study were shown the same ad materials both printed and on virtual screens. This enabled the researcher to find out how the processing is effected by…
No matter what type of connection you are trying to make, knowing the exact location of your prospect will enable you to provide the right message to the right person. Evolving from the vast availability of location-based data, Geomarketing enables marketers to create relevant customer communication with roof-top precision. What is Geomarketing? Geomarketing is…
By introducing new tools and technologies to their core business printers can be one step ahead of their competition and better communicate the value of printed communication to their customers. “A single channel approach using traditional print in isolation cannot be used to capture data and learn about the prospect in a way that can…