Dscoop Edge Rockies is getting closer, and locr is excited to return to in-person events! After two years of the pandemic, it will be great to meet in person, see familiar faces, and make new contacts. This Dscoop event comes at a perfect time, as the industry faces challenges like ongoing COVID restrictions, economic shifts,…
MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…
Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…
It’s summer—the best time to spend some quality time with friends and families and discover new places, near and far. The locr team is spread around the world. So its members (and their location maps) can tell quite different summer vacation stories. Randy for instance, loves a good fishing trip with his buddies. Montauk, NY…
Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…
The Printing Industries of America (PIA) Digital Think Tank held a lively discussion about the opportunities digital printing is bringing to today’s print service providers. There is no doubt that the quality, speed, and low print volumes these digital printing solutions can produce are opening up new opportunities. Yet for all the opportunity, obstacles still…
Showing your clients how to make the most of their marketing budget is a highly valuable service. Managing that data is easy with locr. Our ROI Calculator lets you clearly demonstrate the value you are adding to your client’s campaigns. Using this interactive tool, you can help clients calculate the costs of their campaigns and…
Tradeshows and user conferences are both great ways to acquire the knowledge you need to better serve your clients. This fall, locr will be exhibiting at these events: SHSMD 2017 September 24 – 27, 2017Orlando, Florida: The SHSMD is a “must-attend event” for anyone involved in healthcare marketing. Visit the locr team at booth #223.…
After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers? The Healthcare Market The transformation of the U.S. healthcare industry has meant big changes in…
Imagine you are a sailor with your yacht in a port somewhere on the coast of Spain. You want to go and see the Statue of Liberty in the USA. How would you find it? Would you go to Liberty Island, Anchorage Channel, Upper Bay, New York Harbour, North Atlantic Ocean? Or would you set…