{"id":12805,"date":"2022-06-13T13:47:58","date_gmt":"2022-06-13T13:47:58","guid":{"rendered":"https:\/\/maps.locr.com\/de\/?p=12805"},"modified":"2024-08-15T07:43:05","modified_gmt":"2024-08-15T07:43:05","slug":"neue-direktmailing-technologien","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/de\/blog-post\/neue-direktmailing-technologien.html","title":{"rendered":"Neue Direktmailing-Technologien"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]Da viele Verbraucher genug von digitalem Content haben, schw\u00f6ren Marketingabteilungen vermehrt auf Direktmailings. Diese bieten eine willkommene Pause vom Bildschirm und Online-Werbung.<br \/>\nUm damit Erfolg zu haben, ist jedoch eine Kombination aus Technologien und strategischer Planung gefragt.<\/p>\n<p>Das <em>Digital Publishing Solutions <\/em>Magazin hat in zwei neuen (englischsprachigen) Artikeln wesentliche Strategien und Techniken f\u00fcr erfolgreiche Direktmailing-Kampagnen vorgestellt.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8220;12806&#8243; img_size=&#8220;full&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]<a href=\"https:\/\/www.dpsmagazine.com\/high-value-direct-mail\/\" target=\"_blank\" rel=\"noopener\">Im ersten Teil der Serie<\/a> wird erl\u00e4utert, wie man Mailings mit hohem Mehrwert unter Einsatz von gezielten Listen, variablen Daten und entsprechender elektronischer Verarbeitung erstellt.<\/p>\n<p><a href=\"https:\/\/www.dpsmagazine.com\/not-your-fathers-mail\/\" target=\"_blank\" rel=\"noopener\">Der zweite Teil<\/a> geht darauf ein, wie sich traditionelle Direktmailings mit modernen Technologien zu einem hoch-effektiven Marketingtool entwickelt haben, das sich vor dem digitalen Chaos behauptet.<\/p>\n<p>Wer noch mehr \u00fcber Direktmailings wissen m\u00f6chte, findet hier unser eBook \u201ePrint ber\u00fchrt: die Kraft des Direktmailings\u201c:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;12314&#8243; img_size=&#8220;full&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12315-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"12315\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/de\/wp-json\/wp\/v2\/posts\/12805#wpcf7-f12315-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12315\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12315-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Ihr Vorname\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Ihr Nachname\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Ihre Firma\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Ihre E-Mail Adresse*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"e-Book zusenden\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8220;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]Da viele Verbraucher genug von digitalem Content haben, schw\u00f6ren Marketingabteilungen vermehrt auf Direktmailings. Diese bieten eine willkommene Pause vom Bildschirm und Online-Werbung. Um damit Erfolg zu haben, ist jedoch eine Kombination aus Technologien und strategischer Planung gefragt. Das Digital Publishing Solutions Magazin hat in zwei neuen (englischsprachigen) Artikeln wesentliche Strategien und Techniken f\u00fcr&hellip;<\/p>\n","protected":false},"author":6,"featured_media":12806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,31,33,35],"tags":[106,101,167,100,104,102,103,99,140],"class_list":["post-12805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-marketing","category-individualisierung","category-locr","tag-direktmailing","tag-direktmarketing","tag-geo-individualisierung","tag-geomarketing","tag-geoservices","tag-individualisierte","tag-karten","tag-locr","tag-standortbasiertes-marketing","category-2","category-31","category-33","category-35","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/posts\/12805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/comments?post=12805"}],"version-history":[{"count":4,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/posts\/12805\/revisions"}],"predecessor-version":[{"id":13351,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/posts\/12805\/revisions\/13351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/media\/12806"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/media?parent=12805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/categories?post=12805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/de\/wp-json\/wp\/v2\/tags?post=12805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}