Viewpoint Blue Sky Clouds

Personalized Communication: The key element for successful Marketing Campaigns

As we have learnt, personalization is becoming more and more important among marketers. For good reasons: Everyday, our society is exposed to innumerable advertising messages. But only a little part of this information flood really reaches its audience. Marketers, therefore, are facing the challenge to create emotionally capturing campaigns that speak directly to their recipients.…

locr GmbH joins PODi as newest industry vendor member

London, UK – 04 December 2013 locr GmbH joins PODi as newest industry vendor member PODi, the Digital Printing Initiative, announced today that locr GmbH of Braunschweig, Germany, has joined the worldwide organisation as a member. By joining PODi, locr unites with other global industry vendor members who are focused on enhancing digital printing applications…