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Daily Archives: March 4, 2014

Creating Relationships with Personalized Direct Mail

Address Assignment, Customer Retention, Direct Marketing, GEOservices, Personalized MapsBy March 4, 2014

As we’ve noted in recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the marketing mix.…

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