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Daily Archives: June 3, 2014

Cross Media Communications – What’s New in the Marketing Mix?

Blog Post, Cross Media ProductionBy barbaraJune 3, 2014

As consumers increasingly become media changers – moving between online and offline media – it is often difficult for marketers to reach them with their messages. To solve that challenge, many marketers are turning to crossmedia communications. Research finds: 51% of us prefer to use a combination of both email and mail 65% like to…

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