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Daily Archives: July 21, 2015

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Printed Direct Mail Produces Better Results

Blog Post, Direct Mail, Direct MarketingBy MarionJuly 21, 2015

A study reported in Direct Marketing News found that in eight out of nine categories, direct mail ads are superior to ads viewed online. Digital ads got the attention of consumers faster, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in purchase decisions. The study…

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