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Daily Archives: September 17, 2015

The ROI of Storytelling in Direct Marketing

Blog Post, Direct Marketing, StorytellingBy AnnaSeptember 17, 2015

Today, we have to face information overload and superfluous messages on a daily basis. Especially online, it’s easy to avoid information with one click and forget about it immediately; emails for example have an estimated life span of two seconds. Storytelling can help marketers get away from being ignored and forgotten. The ROI of Storytelling…

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