James E. McNellies direct mail campaign with personalized maps from locr to optimize customer communication and response rates

The power of print in direct marketing

The power of print in direct marketing Consumers today are bombarded with messages everywhere they turn. To cut through that clutter, marketers are recognizing the value of personalized, printed communications. Using print helps marketers to get their message to stand out from the constant stream of electronic communications. And when printed communications is personalized, it…