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Daily Archives: December 1, 2016

How Emotions Affect Buying Decisions

Blog Post, Direct Marketing, TourismBy AnnaDecember 1, 2016

Positive emotions help us to simplify complex (buying) decisions by activating our brain’s reward center and block the center that’s responsible for anxiety. Between 80% and 95% of our buying decisions are made spontaneously – in less than three seconds. If and what we buy is decided by our emotions.  By the way, it’s the…

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