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Daily Archives: January 25, 2017

How a Retail Chain Turns Lapsed Customers Into Regular Buyers

Blog Post, Case Study, Direct Mail, Direct MarketingBy AnnaJanuary 25, 2017

PODi published a Case Study about De Bradelei Stores, a group of shopping outlet malls in the UK, who wanted to increase footfall and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. Eight Days a Week Print Solutions proposed a geomarketing Direct Mail campaign using locr personalized maps to show…

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