Many printers see digital as a threat to print. For them, it’s a choice of one or the other. But the reality is that using a combination of print and digital media in marketing communications can help print service providers stay in the marketing conversation and better service their customers.
A company’s primary goal is to connect customers with their business. Marketers try to support this mission by adopting new tools and technology as they search for ways to get a better return on their marketing investment (ROMI). Geomarketing has become the latest trend in helping marketers achieve the goals of efficiency and results.