It’s our birthday!

locr turns 10 today! It was founded on September 7th 2006 in Brunswick, Germany. The locr headquarter is still located in Brunswick, but meanwhile there are offices in Great Britain and the USA. Today locr is the leading provider for geo-based services. No wonder our services are used in various industries. As you can see ……

The Biggest Map Ever Printed At Drupa

Who doesn’t dream of travelling the whole world? We certainly do. The giant world map locr produced in cooperation with EFI (nearly) makes it possible! The locr team already set foot on all 5 continents. In this photo, North Amerika is crossed with two steps through Michigan and Ohio and the border region between the…

Discover Rio with locr

Rio de Janeiro seems to be a popular holiday destination this summer. That’s no surprise at all! If you were not able to go to Rio this summer, we will take you on a virtual tour through a cidade maravilhosa (the marvelous city) as it is called by the cariocas – Rio locals. Our tour…

locr geoservices and maps blog image ecology

Using Personalization to Optimize the Customer Experience

The German Postal Service published a report in 2016 covering the possibilities and obstacles of direct marketing. The report contains information and trends about dialogue marketing – national and international. 3,000 marketers were asked to provide information about their marketing activities to create a complete picture of the national and international marketing landscape. The Research…

locr GEOservices and Maps Direct Mail Image

Using Personalization to Empower Customer Communication

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…

locr GEOservices and Maps NAVImap Boston

Put Your Brand On The Map With Geomarketing

Playful forms of image personalization, like names built in the snow or alphabet soup, are nothing new in the marketing sphere. They might be surprising at first sight, but they quickly lose their attraction and provide no value. But there are forms of personalization for print products that are eye-catching as well as useful for…

Reflections on drupa 2016

The locr team is back from drupa and fully recovered! The eleven-day event was a valuable experience for locr, and we wanted to hear more about the lessons, ideas, and opportunities that drupa provided. What follows is an interview with the locr team, including: Randy Hardy, North American business development representative, Thomas Schnettler, who leads…

locr at drupa 2016

Düsseldorf becomes drupacity! Since Tuesday May 31st the drupa 2016 is officially opened for visitors. It’s the world’s biggest trade fair for the print industry. locr opened the show by collaborating with EFI to produce a map that measures 7.5 meters long and 5 meters wide. This world map might just be the largest map…

Direct Mail Done Right

With all the new ways there are to communicate with a prospect, direct mail is still a preferred marketing channel. And for good reason. When done correctly, direct mail lets you finely target your list so that your offers, your value, your message can reach your intended audience. Lets take a look at a project…