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Using Personalization to Optimize the Customer Experience

The German Postal Service published a report in 2016 covering the possibilities and obstacles of direct marketing. The report contains information and trends about dialogue marketing – national and international. 3,000 marketers were asked to provide information about their marketing activities to create a complete picture of the national and international marketing landscape. The Research…

locr GEOservices and Maps Direct Mail Image

Using Personalization to Empower Customer Communication

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…

locr GEOservices and Maps NAVImap Boston

Put Your Brand On The Map With Geomarketing

Playful forms of image personalization, like names built in the snow or alphabet soup, are nothing new in the marketing sphere. They might be surprising at first sight, but they quickly lose their attraction and provide no value. But there are forms of personalization for print products that are eye-catching as well as useful for…

Reflections on drupa 2016

The locr team is back from drupa and fully recovered! The eleven-day event was a valuable experience for locr, and we wanted to hear more about the lessons, ideas, and opportunities that drupa provided. What follows is an interview with the locr team, including: Randy Hardy, North American business development representative, Thomas Schnettler, who leads…

locr at drupa 2016

Düsseldorf becomes drupacity! Since Tuesday May 31st the drupa 2016 is officially opened for visitors. It’s the world’s biggest trade fair for the print industry. locr opened the show by collaborating with EFI to produce a map that measures 7.5 meters long and 5 meters wide. This world map might just be the largest map…

Direct Mail Done Right

With all the new ways there are to communicate with a prospect, direct mail is still a preferred marketing channel. And for good reason. When done correctly, direct mail lets you finely target your list so that your offers, your value, your message can reach your intended audience. Lets take a look at a project…

The Power of OpenStreetMap

Our last blog post talked about locr’s work with a new provider of geodata and what this change means for you as our customer. Today we want to take a closer look at OpenStreetMap itself. What makes OpenStreetMap such a great provider of Geodata? It’s the power of 1.6 million people in locations all across the world…

Case Studies—Your Success Is Your Story

Content (marketing) is king. But with so much content out there, marketers need to be sure they are creating content that is interesting, engaging and helps to tell the story of what their product can do for the consumer. To meet all those goals, there is no better tool than a Case Study. Case Studies…