The Power of OpenStreetMap

Our last blog post talked about locr’s work with a new provider of geodata and what this change means for you as our customer. Today we want to take a closer look at OpenStreetMap itself. What makes OpenStreetMap such a great provider of Geodata? It’s the power of 1.6 million people in locations all across the world…

Case Studies—Your Success Is Your Story

Content (marketing) is king. But with so much content out there, marketers need to be sure they are creating content that is interesting, engaging and helps to tell the story of what their product can do for the consumer. To meet all those goals, there is no better tool than a Case Study. Case Studies…

locr GEOservices and Maps Marketing Industry Blog Post Marketers and Location Image of Monaco City

Targeting Your Address List with locr GEOservices

Most marketers are aware of the importance of their data. Nevertheless, all too often data management is a challenge. A special by the ONEtoONE magazine covers the topic how data can contribute success to marketing processes.   In a survey the marketing service provider Experian Marketing Services found that 91% of all companies are dealing…

Data Security

At locr, data security has always been a top priority. You may have heard the news about a recent decision by the European Court of Justice (EJC) that struck down the US-EU Safe Harbor Framework. This agreement had been established to ensure safe and effective transatlantic data flows from the United States to the European…

Storytelling in Direct Marketing

In our last blog post we dealt with Dietmar Dahmen’s presentation at the CO-REACH exhibition in Nuremberg. Today’s blog post will be about another speaker at the dialogue marketing exhibition. Wibke Ladwig is a “Social Web Ranger”. The topic she presented in the exhibition’s crossmedia area was as creative as her job title. The presentation,…

The Question for Marketers is “Why Not?”

Dietmar Dahmen inspired an attentive audience at the CO-REACH exhibition in Nuremberg with his presentation about ‘dialog marketing in times of permanent technical revolution’. The ‘enricher of people’ how he calls himself, performed two times during the two day exhibition. Dietmar Dahmen is a specialist for modern branding and future oriented brand communication of the…