2016 was an active year for locr – especially in regards of the events the locr team attended. In this blog post we gathered the most interesting facts about the events we attended, cities we’ve visited and people we’ve met. Collaborating with EFI we produced a map that measures 7.5 meters long and 5 meters…
Did you already make new year’s resolutions or plans for the upcoming year? Or are you a spontaneous type of person? Either way around, nearly everyone has dreamt of a trip around the world. We certainly do. The giant world map locr produced in cooperation with EFI (nearly) makes it possible! The locr team already set…
2016 has nearly come to an end and we already look back on a successful year full of interesting cooperations and partnerships. Today we want to literally travel our eyes over the giant world map that locr produced in cooperation with EFI at this years drupa. drupa 2016 is off to a BIG start for…
Positive emotions help us to simplify complex (buying) decisions by activating our brain’s reward center and block the center that’s responsible for anxiety. Between 80% and 95% of our buying decisions are made spontaneously – in less than three seconds. If and what we buy is decided by our emotions. By the way, it’s the…
Playful forms of image personalization like names built in the snow or alphabet soup are nothing new. They might be surprising at first sight, but they quickly lose their attraction and thus the emotional effect is lost. But there are forms of personalization for print products that are eye-catching as well as useful for the…
Today, there are unbelievable detailed photos and maps showing the endless vastness of our universe and of the galaxy – Milky Way – that our solar system is in. The Milky Way has a diameter of 100,000 – 120,000 light years and contains 100 to 300 billions of stars – just about 6,000 of them…
An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…
Maps are omnipresent in this day and age. Every evening we can watch the weather forecast after the news, get directions to the restaurant or struggle with old fashioned city maps on our vacation. In marketing, too, maps are used for various kinds of purposes. But first, let’s go waaaay back in time. The first…
A well designed direct mail piece can be a winning eye-catcher and it’s flexibility and precision contribute to this benefit. Skilled Marketers are taking advantage of the various opportunities printed products offer. If you’re new to direct mail marketing or just want to improve your marketing activities – stop making these direct mail mistakes! 1.You…
Recognizing the important role that location plays in making marketers successful, locr will be exhibiting at the annual conference of the Direct Marketing Association called &THEN, taking place October 16-18 in Los Angles, California. From booth 406, locr will be providing demonstrations of location-based solutions that refine mailing lists, improve response rates, and create greater…