Loyalty Marketing Insights: How to Integrate Couponing to Your Workflow

While coupons internationally are already well established as a promotional instrument, couponing is a comparatively new promotional tool in Germany. Depending on the configuration, it may help advertisers effectively with customer loyalty and customer acquisition. These coupons are primarily used for promotion and to maximize sales. But their value is not limited to just that,…

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Why You Should Start Using Personalized Communications Now

Personalization in the consumer communication has many advantages, say those who should know. Many marketers still struggle to implement personalized elements to the communications they create because of the bigger effort or missing customer data. But personalizing your communication can be easy!   About 75% of the leading decision-makers and advertisers agree with the statement…

locr Travels the Globe

Over the last couple of months, locr’s team had the opportunity to attend the major industry events happening around the globe.   locr’s head of business development, Thomas Schnettler joined our US representative Randy Hardy at a series of events in the US, Dscoop, Xplor, and PODi. In the UK, locr’s representative Tony Hodgson attended…

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Trends in Direct Marketing

To create a successful dialog with customers, more and more marketers use direct marketing activities.  Because unlike mass communication, direct marketing uses personal consumer information to create a targeted message. In recent years, companies have increased spending in these areas, and today, in the European Union, nearly 27, 7 billion Euros are spent every year…