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A Marketer’s Secret to Successful Printed Direct Mail

Nowadays marketers try to reach their target audience by establishing multiple communication channels in order to get their message through successfully. Recent studies prove this ongoing trend. A current survey conducted by Woodwing Software points out that 60 % of industry experts like marketers, publishers and advertisers prefer a cross media mix to create their campaigns.…

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3 Expert Tips That Will Boost Your Marketing Strategy Today

Personalization has been proven as an effective way to get your message through to your target audience. Customers respond favorably when they receive a personalized message, as witnessed by the increased response rates that happens when personalization is used. But whereas consumers like personalized communications from companies they do business with, they also want control…

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Creating Successful Direct Mail Using locr Geomarketing Solutions

We’ve shared a lot of information with you about location-based marketing and how GEOservices can increase response rates. But did you know that personalized maps can also create a connection between your prospect and your salesperson? locr’s Geomarketing Solutions   The Address Assignment capability of locr’s Geomarketing Solutions gives you the ability to use real…

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Everything You Need to Know About Creating Successful Multichannel Communications

Marketers today face the challenge of trying to create marketing campaigns that are easy to develop but can still communicate their message to the right target group and generate a good response rate. To stand out nowadays, marketers try to reach their audience by using multiple channels in their communications. In successful crossmedia campaigns, a…

Increase the Response Rates in Your Crossmedia Campaigns by using personalized local maps and local video maps

locr provides personalized maps which help marketers optimize their direct marketing campaigns and achieve better results. In addtion to the static maps we generate, locr also produces ainimated video maps. Today, we want to present you our personalized LOCALvideo maps. As with all locr maps, LOCALvideo maps can provide a personal element to your marketing…

Postal Rates on the Rise

Late last year, the US Postal Regulatory Commission approved the Postal Service’s request for a 4.3% rate hike on Standard Mail.  As a result, starting January 28, marketers in the US who depend on the mail to deliver their messages to consumers will be paying significantly more for postage. There are many discussions on both the…