Stats prove that many companies still remain highly committed to direct mail. For good reason!
A well-designed direct mail piece cuts through the clutter better than ever. Still, marketers often feel the resistance when including printed direct mail in their campaigns.
But in reality, when integrated in a multi-channel campaign, direct mail can be the decisive way to make your campaign an eye-catching success!
A survey among direct mail providers identified ‘leading market opportunities’.
More than 70% of providers interviewed see personalization and postage expertise as big market opportunities.
Personalization itself is not a new trend in marketing; today, it’s more of a marketing requirement. But with a myriad of online customer data – there’s a whole new horizon of print personalization opportunities to discover in 2018!
‘Is the product they’ve been researching now available online? Why not let them know with a beautiful flyer’, chilliprinting suggests.
Postage costs are rising and the possibilities of digital marketing are growing – making it ever harder for marketers to support the positive marketing impact of direct mail.
You don’t have to eliminate print from your marketing plans just to cut costs. Instead, optimize your mailing list and watch response rates improve!
Here at locr we are aware of this challenge and we’ve got just the right services for marketers to help their customers to optimize postage costs and at the same time leverage campaign results.
47% see multi-channel marketing as a major market opportunity in 2018.
Compelling Multi-Channel Marketing
It’s time to make print and digital work together instead of seeing them as competing for the marketers’ favor. Combining the forces of print and digital can create communications on a whole new level that increase campaign results.