Marketers continue to adopt new tools and technology as they search for ways to get a better return on their marketing investment (ROMI). Geomarketing has become the latest trend in helping marketers achieve both goals of efficiency and results.
What is Geomarketing?
Geomarketing is used to improve the quality of the data used in a campaign, ensuring you are talking to valid, targeted audiences. No more wasting money mailing to bad addresses. Marketers can also use location-based Services to enhance their message by providing personalized details on locations, directions, and distance. Including personalized elements like these are proven to increase engagement and response rates on direct marketing campaigns.
Geo-Information can come from a variety of sources and providers. At locr, we partner with a leading geodata provider, OpenStreetMap (www.osm.org). The data is delivered to locr in the form of raw geodata, which locr then converts to longitude/latitude, resulting in a database that lets you pin-point an exact address or location.
Let’s think about how location data can help marketers to market better.
A company’s primary goal is to connect customers with their business. No matter what type of connection you are trying to make, knowing the exact location of your prospect will enable you to provide the right message to the right person.
locr Geomarketing Solutions
Marketers in various industries rely on locr geomarketing solutions to highlight locations and create an emotional connection with their customers.
