by Vincent Grahn, lead designer at locr
Design plays a big role in the success of your direct mail campaign. A well-designed postcard does more than just look good – it connects with your prospect and creates a sense of engagement that boosts your response rates.
Here are a few tips for creating the type of postcard that can produce these types of results:
Size
Mailing a non-standard size postcard is more expensive, but it can help your postcard to stand out from other postcards and pieces of mail – improving the chances of it getting noticed and acted on.
Color
White is usually the color most people choose for post cards, so why not go a different route and pick a color that will really stand out? Choose colors that are vibrant and support the theme of your campaign.
Weight and Texture
Choosing a heavier card stock or an unusual texture like a varnish is another way to get your postcard to stand out. The recipient can literally feel the difference!
Visual Support
Use type and design to move the reader’s eye wherever you want it to go, bringing special attention to the call to action. And be sure to include visuals that ensure the recipient reads both sides of the postcard.
Personalization
To create a high level of engagement with a postcard, use as much personalization as possible to make it even more relevant to the recipient.
Use these tips and see what happens to the response rates of your next campaign!
