We’ve shared a lot of information with you about location-based marketing and how GEOservices can increase response rates. But did you know that personalized maps can also create a connection between your prospect and your salesperson?
locr’s Geomarketing Solutions
The Address Assignment capability of locr’s Geomarketing Solutions gives you the ability to use real navigation calculation to match a sales location or salesperson with a user’s address. Creating this match lets you refine your marketing message and your sales efforts.
For example, say you are a bank with multiple branches in an area. The locr Address Assignment capability lets you assign the nearest branch location to the contacts in your database. You can then use that information to create a targeted mailing piece that includes detailed directions to the closest business location.
Other types of businesses might not have multiple locations in an area, but do have a group of salespeople they assign to a specific area. locr’s Address Assignment capabilities can support this sales effort by assigning salespeople to specific geographic areas. This way, you can include the salesperson’s name and contact details in the direct marketing piece you create. You can also give your salespeople a clearly defined list of their contacts so they can follow up.
So whether you are looking to connect one salesperson or a whole office, Address Assignment from locr can help you make the connection.