If you are a printer looking to add value to the communications you print for your customers, look no further than locr!
locr’s personalized maps and GEOservices gives print and marketing service providers an easy, cost effective way to include highly personalized elements in the printed materials they produce for clients, including direct mail, photo books, brochures, and event-related materials.
For example, printers can incorporate personalized maps in a direct mail campaign. In a direct mail, these maps can show a prospect the exact route they would take to get from their home to the location of a business. Maps can also be used to identify the location of photos from a travel adventure, adding a creative element to a photo book. For the organizers of events or conferences, maps can provide travel directions to the event or locate points of interest near the event. Including personalized maps in these types of communications creates a connection with the reader that results in greater engagement a higher level of client satisfaction.
If you’ll be at drupa 2016, we invite you to see the power of locr’s solutions in action!
First, you can visit the locr stand (Hall 07 / B03 ) in the drupa innovation park. We’ll be showcasing examples of how our solutions create a strong connection between the reader and a location.
In addition, locr has collaborated with HP to create printed communications that use location to highlight the value of print. From their stand in Hall 17, HP will use the HP Pagewide Web Press T490HD and the HP Pagewide Web Press T230 to produce posters that highlight locations around the world. In addition to the posters, HP and locr have also collaborated to create a handout with personalized maps that showcase all of the places to find HP at drupa on one side and highlights some of the local of attractions in Düsseldorf on the other. Samples of both these campaigns can also be found at the locr stand.