No matter what type of connection you are trying to make, knowing the exact location of your prospect will enable you to provide the right message to the right person. Evolving from the vast availability of location-based data, Geomarketing enables marketers to create relevant customer communication with roof-top precision.
What is Geomarketing?
Geomarketing is used to improve the quality of the data used in a campaign, ensuring you are talking to valid, targeted audiences. No more wasting money mailing to bad addresses. Marketers can also use location-based services to enhance their message by providing personalized details on locations, directions, and distance. Including personalized elements like these are proven to increase engagement and response rates on direct marketing campaigns.
What’s in it for Marketers?
Geomarketing improves the return on your marketing investment. Let’s look at a case study that demonstrates how.
locr works with a national nonprofit that produces a series of mailings with offers that save their members money. One of these mailings is an offer for a smart driving course. Customers who complete the course can save money on their auto insurance.
To be successful, the direct mail campaign must target people in a very specific location close to the driving schools where the courses are offered.
Using locr GEOservices, the nonprofit was able to target its mailing list with much greater accuracy. Out of a list of approximately 800K recipients, the non-profit used GEOservices to disqualify prospects that are more than 20 driving miles away.