There’s something really fascinating about customized maps. By using them in your marketing efforts you’re taking advantage of the power of personalization as well as the power of visual communication. In our experience we found that customized maps add a relevant element to a direct mail campaign.
But why do personalized maps have such an impact on your marketing activities?
59% of customers say that personalization influences their shopping decision
88% of U.S. marketers reported seeing measurable improvements due to personalization — with more than half reporting a lift greater than 10%¹.
When people hear information, they’re likely to remember only 10% of that information three days later.
However, if a relevant image is paired with that same information, people retained 65% of the information three days later².
One of the most common reasons consumers cite for using a specific business location is its proximity to their home. So why not show them in a compelling image how easy it really is to do business with you?
Personalized direct mail can often generate up to 15% better response rates than static direct-marketing pieces.
Read our case study about a print service provider who used personalized maps to generate a 24% response rate and capture valuable data about its customers.
This retail company improved in-store sales by 14% after a geomarketing direct mail campaign.