In our last post we talked about the importance of customer retention. Businesses need to keep their customer happy if they are to be successful.
To support that goal, marketing can create a range of direct communications targeted at supporting customer loyalty. Some of the ways they can do this include direct mail, regular newsletters, and announcements of special offers. Information about the customer can be used to personalize these communications.
One great way to create a connection with your customer is to include a personalized map in communications to customers. Including maps in your customer communications enables you to create an emotional connection with your customer – they literally visualize themselves visiting your business or location, seeing how they would get from their own location to yours.
