At locr, we are committed to developing products and services that improve our customer’s marketing campaigns by using the power of location. As part of that commitment, we are pleased to announce that starting in January 2016, locr will now use OpenStreetMap as the provider of the geodata used to create our personalized maps and GEOservices.
The data in OpenStreetMap (OSM) comes from a global community of users. Everyday, OSM members from around the world update and add to the OSM database, ensuring the data is always current and valid.
locr takes the data supplied by OSM and applies our proprietary solution to generate accurate, up-to-date, personalized maps that customers use for their marketing campaigns in print, video or online. OSM data is also the foundation for locr’s GEOservices and GEOanlytics services. These services are used by marketers to refine their mailing lists with geographic precision.
Customers who have used locr’s personalized maps in the past will notice a change in how these maps appear. These new maps include more route details and landmarks, and a fresh new look for how routes appear.
