Late last year, the US Postal Regulatory Commission approved the Postal Service’s request for a 4.3% rate hike on Standard Mail. As a result, starting January 28, marketers in the US who depend on the mail to deliver their messages to consumers will be paying significantly more for postage.
There are many discussions on both the fairness of this increase and the impact that this rate increase will have on marketers (including this article from Direct Marketing News).
But one point is abundantly clear: These increase costs mean that marketers need to be extra sure about the quality of their address database. Mailing to a bad or incomplete address is a costly mistake that they cannot afford to make.
For help, many marketers are using Geo-Information services like locr’s. Our Geo-Information Services can ensure that the mailing addresses in a database are actually real mailing addresses. Checking the addresses against locr’s geodata can determine records that have valid addresses and flag those records that need further correction.
In addition, Geo-Information can help you add valuable location data called Geocodes to your customer address database. Geocodes help you to know exactly where your customers live, so you can better target your campaigns and special offers.
To learn more about how Geo-Information could help you make the best out of your mailings write us a mail to: us@locr.com or
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