Whether it’s direct marketing, customized brochures, or personalized catalogs, print can help advance a company’s marketing message like no other channel. Print is popular because of the way it helps marketers create a physical connection with their prospect that simply cannot be achieved with digital communications.
Print is still a valuable part of the communications mix.
This type of engagement leads to results. The InfoTrends report Direct Marketing Production Printing & Value Added Services: A Strategy for Growth states that of the 900 U.S. consumers participating in the study, over 80% reported spending a minute or more reading direct mail that they receive, while 28% spent at least two minutes reading it.
locr’s personalized maps help to foster this type of engagement with a prospect. These maps provide the exact route a customer would take to get from their house to the location of your business. Your prospect can literally see how easy it is to do business with you. Contact us to learn the difference these maps can make on your next campaign.
