Next week, locr will be heading to Chicago to attend the annual conference of the Society for Healthcare Strategy and Market Development. Known as SHSMD Connections 2016, this annual event brings together healthcare marketing, communications, and strategic planning professionals for a discussion on the trends and topics that are driving healthcare marketing.
A Focus on Patients
In recent years, there has been a shift in how healthcare providers communicate with their patients. To be successful today, healthcare providers must create marketing messages that engage, educate, and retain patients. locr’s range of services support that effort, giving healthcare marketers a way to effectively promote one of the most important benefits in healthcare marketing: the value of location.
These services include:
- locr’s personalized maps let marketers show the actual route a patient would take to get from their home to the office or center of a health care provider. Patients can actually see the route they would travel and the amount of time it would take to get to the healthcare they need. These personalized maps can be used in all patient communications, including print, email, personalized websites, and newsletters.
- locr GEOservices let healthcare marketers finely target their mailing lists to include only the addresses of the prospects that are closest to the locations of their clients.
Randy Hardy, US business development for locr, notes, “Healthcare consumers today have more choices for their healthcare. As a result, health marketers are working hard to create campaigns that get – and keep – patients coming to a healthcare practice. locr supports the effort of these marketers, giving them the resources they need to finely target their message and to include a valuable level of personalization. Together, these solutions help healthcare marketers succeed.”
See locr at SHSMD Connections 2016
To learn more about adding the power of location to your healthcare communications, stop by booth number 505 at SHSMD Connections 2016. To schedule an appointment, contact locr at info@locr.com.
