For many of us, holidays, trips to the sea, sun and fun top many of our to do lists this season.
But marketers who have direct mail campaigns scheduled for the fall (and who doesn’t?) know what lies ahead: new campaigns, response rates, and ROI reports.
Tony Hodgson, who leads the marketing effort for locr notes, “All of those sales leads marketers generated in the first part of the year have now been added to the database. But to produce results, those leads need to be segmented before any direct mail campaign begins.”
That’s why summer time is a great time to get your mailing list in the shape it needs to be to meet those goals.
To make the most of your mailing list, start by defining your value proposition. Then, segment your list by the target audience for your strongest offering.
For example, if location is your value proposition – you are the closest location or you have multiple locations in one area – then you will want to segment your list by targeting customers who are in the exact location of where you do business. Taking the time to perfect your mailing list now will pay big dividends in your fall campaigns!