As we have seen in our last series of posts, marketers are using video to enhance their email campaigns and generate higher click through rates. But to be successful, these video campaigns will still need to be made relevant to the recipient.
In this post, we’ll look at a campaign that successfully combines video and personalization to create a personalized viewing experience for members of PODi, The Digital Printing Initiative.
PODi and locr teamed up to produce a personalized video that generates engagement and interest in PODi’s annual event. The video is included in an email campaign that was sent to PODi members. In the video, viewers can visualize their trip to the 2014 PODi AppForum, being held Mach 28 – April 2, 2014 in Las Vegas, Nevada.
Each video in the campaign is personalized for each recipient. The video begins at the same place the viewer’s trip will begin – at his or her local airport. Then, using images from the venue, maps, and other personalized elements, the video guides the viewer from the airport to their final destination at Cesar’s Palace, the hotel where the AppForum is taking place.
To create the video, locr used their own geo-information services to convert mailing addresses into longitude/latitude coordinates. These coordinates were then used to assign the airport that was closest to the member. Once assigned, the departure airport was personalized in the video, giving the viewer a personal experience of their journey.
Dave Erlandson, General Manager of Caslon & PODi, commented on the video, saying, “The goal of the PODi AppForum is to provide experiences that show our members how to be successful in selling, implementing, and producing products and services that meet the needs of their clients. The video we created with locr is an extension of that goal. It brings together relevant technologies like video, personalization, and email, to create an engaging experience for our members. We hope our members enjoy watching, but most importantly, we hope that they are inspired to make use of the ideas represented in the video.”
locr will be showcasing the video at the 2014 PODi AppForum. If you’ll be there, schedule a time to come by and learn more about our range of personalized maps and geo-information solutions.
If you are interested in our products or want to get know how locr’s maps can be easily integrated into other kind of media:
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