Personalization in the consumer communication has many advantages, say those who should know. Many marketers still struggle to implement personalized elements to the communications they create because of the bigger effort or missing customer data. But personalizing your communication can be easy!
About 75% of the leading decision-makers and advertisers agree with the statement that individualized offers and messages are more effective than mass communication. Approximately the same percentage number also sees the contention justified that personalized marketing is the future.
Customers increasingly want to receive information and offers that are tailored to their interests and desires.
Over 84% reported that personalization made them more likely to open a direct mail piece.1
According to surveyed agencies and advertisers is this causing better response rates and higher sales. The use of personalization in marketing campaigns also has a measurable impact on ROI and is highly effective.
Furthermore, personalization increases the number of repeat purchases. The element of personalization can not only stimulate the interaction between companies and customers, but also generate a higher sales rate.
Targeting customers on a 1:1 level increases response rates up to 50% or more.2
The amount of time in which companies can make a good impression on the customer, will become shorter. Therefore, marketing messages must be packaged in an innovative format. Otherwise, the customer will throw away the information unnoticed and does not lose any more thoughts about it. Therefore, it is for advertisers who want to convey a lasting message, essential to develop an understanding of the needs of their customers. That’s why marketing experts have to come up with new innovative elements for the targeted approach with their customers to anchor themselves in their memories.
A good way to enhance the advertising sales approach is the use of locr’s variable maps. They can easily be integrated to your workflow – no matter if your planning a direct mail or multichannel campaign.