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The Three Pillars of Industry Events

Online communications are a powerful tool, but nothing can replace the positive impact that comes from face-to-face interaction. That’s why hosting an event can give your business several advantages: Relationships People still like to do business with people they know, and events give customers the chance to create that level of connection with people of…

locr BATCH Tool for marketing purposes Preview of Address Validation Process

4 Reasons Why You Should Start Using The locr BATCH Tool

#1…you want to create engaging direct mail campaigns   Easy, right? Do you have map projects on a regular basis? Then we’ve got the perfect tool for you to create eye-catching marketing campaigns in a fast and easy way! And the best thing is—you only need your customers names and addresses to make a start…

Learn From The Expert – Pat McGrew Talks about the Value of Geomarketing

Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…

The Print Advantage

When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…

5 Trade Show Day Hacks

Travel. Hotel Sleeps. Long Days. Aching Feet. Being Social. Smiling. Long Nights. Repeat. Trade Shows seem to never go as planned. But nevertheless, a little bit planning and preparing to survive a trade show day can’t hurt. No matter if you attend a trade show as exhibitor or visitor – there are some things every…