Learn From The Expert – Pat McGrew Talks about the Value of Geomarketing

Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…

The Print Advantage

When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…

5 Trade Show Day Hacks

Travel. Hotel Sleeps. Long Days. Aching Feet. Being Social. Smiling. Long Nights. Repeat. Trade Shows seem to never go as planned. But nevertheless, a little bit planning and preparing to survive a trade show day can’t hurt. No matter if you attend a trade show as exhibitor or visitor – there are some things every…

Enhancing the Customer Journey with Personalized Maps

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…