Many print and marketing service providers have found that personalization is a great way to add value to the communications they create for their clients. This makes sense: personalized direct mail can often generate up to 15 percent better response rates than static direct-marketing pieces. But the challenge for many providers is that they are…
De Bradelei Case Study Project Aims & Results De Bradelei Stores are a group of shopping outlet malls in the UK offering fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. All sales are undertaken in-store as De…
PODi published a Case Study about De Bradelei Stores, a group of shopping outlet malls in the UK, who wanted to increase footfall and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. Eight Days a Week Print Solutions proposed a geomarketing Direct Mail campaign using locr personalized maps to show…
Playful forms of image personalization like names built in the snow or alphabet soup are nothing new. They might be surprising at first sight, but they quickly lose their attraction and thus the emotional effect is lost. But there are forms of personalization for print products that are eye-catching as well as useful for the…
An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…
A well designed direct mail piece can be a winning eye-catcher and it’s flexibility and precision contribute to this benefit. Skilled Marketers are taking advantage of the various opportunities printed products offer. If you’re new to direct mail marketing or just want to improve your marketing activities – stop making these direct mail mistakes! 1.You…
Target Marketing Magazine published a great article titled “6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them.” The article speaks to the challenges we marketers face when trying to pull information from our data sources to create successful marketing campaigns. As the author, Ruth Stevens, notes: “…Marketers are plagued by data…
Postage costs are on the rise in many parts of the world. Following increases in many European countries over the past year, the US recently raised its postal rates. The increase of postal rates mean that now, more than ever, marketers need to be sure about the quality of the addresses in their database. Mailing…
JOSERA is a leading specialist in animal nutrition based in Germany. The company wanted to create a marketing campaign that would serve two goals: generate new customers for their line of pet food products and drive business to their retail locations. To meet this goal, JOSERA adopted GEOservices from locr to create highly personalized weekly…
A study reported in Direct Marketing News found that in eight out of nine categories, direct mail ads are superior to ads viewed online. Digital ads got the attention of consumers faster, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in purchase decisions. As part…