A well designed direct mail piece can be a winning eye-catcher and it’s flexibility and precision contribute to this benefit. Skilled Marketers are taking advantage of the various opportunities printed products offer. If you’re new to direct mail marketing or just want to improve your marketing activities – stop making these direct mail mistakes! 1.You…
Target Marketing Magazine published a great article titled “6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them.” The article speaks to the challenges we marketers face when trying to pull information from our data sources to create successful marketing campaigns. As the author, Ruth Stevens, notes: “…Marketers are plagued by data…
Postage costs are on the rise in many parts of the world. Following increases in many European countries over the past year, the US recently raised its postal rates. The increase of postal rates mean that now, more than ever, marketers need to be sure about the quality of the addresses in their database. Mailing…
JOSERA is a leading specialist in animal nutrition based in Germany. The company wanted to create a marketing campaign that would serve two goals: generate new customers for their line of pet food products and drive business to their retail locations. To meet this goal, JOSERA adopted GEOservices from locr to create highly personalized weekly…
A study reported in Direct Marketing News found that in eight out of nine categories, direct mail ads are superior to ads viewed online. Digital ads got the attention of consumers faster, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in purchase decisions. As part…
A case study called ‘Understanding Direct Mail with Neuroscience’ by Millward Brown describes a research done by the UK’s Royal Mail investigating how the brain processes physical marketing materials, such as direct mail, compared to virtual (or digital) materials presented on a screen. During the research, 20 participants were shown both ads on a screen…
Even if digital marketing recently increased – direct mail marketing should still play a relevant role in your marketing routine. The following statistics prove that direct mail marketing still works! 92% of shoppers say they prefer direct mail for making purchasing decisions. 66% are more likely to remember to use a voucher if they have…
The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…
The German Postal Service published a report in 2016 covering the possibilities and obstacles of direct marketing. The report contains information and trends about dialogue marketing – national and international. 3,000 marketers were asked to provide information about their marketing activities to create a complete picture of the national and international marketing landscape. The Research…
In our last post, we talked about combining print and personalization to enhance your direct mail marketing efforts. But as any good marketer can tell you, if you are mailing those campaigns to the addresses of people who won’t do business with you, you are wasting your money. Many marketers buy mailing lists based on…