There’s something really fascinating about customized maps. By using them in your marketing efforts you’re taking advantage of the power of personalization as well as the power of visual communication. In our experience we found that customized maps add a relevant element to a direct mail campaign. But why do personalized maps have such…
2017 was full of interesting and fun projects that all had the same goal: using the power of location to create unique and personal customer communications. At locr we dedicated our services to helping you, our customers to use the best solutions to enhance the communications you create for your customers. Whether as a…
Happy Holidays from the locr headquarters! At this time of the year the locr team gathers for a year-end meeting in Christmassy Braunschweig talking over the business year and enjoying some hot traditional mulled wine at the local Christmas Market. Why not introduce a new tradition to your year-end Christmas gatherings? Glühwein – Mulled…
We are all surrounded by maps these days. Be it digitally, mostly on our smartphone, or reading an “old-fashioned” paper map on a walk, maps accompany us through our day-to-day life. Maps guide us to the new restaurant venue or from the airport to our hotel and through maze-like old towns at our holiday destination.…
In 2017, printed direct mail made a strong comeback. Marketers find it to be a valuable part of the marketing mix. This is good news for print and marketing service providers. Offering direct mail services to your clients now means you can expand your services, demonstrate your value to the customer, and open the door…
Following up the contacts you made at a trade show is nearly as important as making the contact in the first place. Many companies only do an e-mail follow-up, and miss the great opportunities that printed direct mail offers. Direct Mail Works in B2B Marketing Do you use direct mail on a regular basis? Yes?…
Trade shows and user conferences are melting pots of innovations, knowledge and the hottest industry trends. We should know: the locr team are true trade show enthusiasts. No matter what the event, we’re always happy to surprise attendees with the vast range of possibilities that arise from personalized maps, share our insights, and pass…
If you are like most print service providers, you may struggle with the integration of personalization in your printed communications. In a DMA research, 50% of the interviewees named integrating data across platforms as a barrier to achieving data-driven marketing success. Also 49% said that enriching data quality is one of those challenges. Especially for…
A location can make or break a customer’s buying decision. Easy access is often the key factor in the customer’s decision process. If a store is too far away, or the customer simply doesn’t know about its existence, he or she will just purchase the product or service online or with a competitor. To remain…
When visiting a new store, finding an outlet for a special product, or redeeming loyalty card points, location is a decisive factor. And when time is precious and distance is critical, retailers need to show their prospects how near their business is and how quick it will be to make the journey. But using very…