Category Archives: Direct Mail

How to Save Money on Your Direct Mail Campaign

Blog Post, Direct Mail, Direct MarketingBy Marion June 26, 2015

Postage costs are on the rise in many parts of the world. Following increases in many European countries over the past year, the US recently raised its postal rates. The increase of postal rates mean that now, more than ever, marketers need to be sure about the quality of the addresses in their database. Mailing…

Succeeding With Personalized Marketing Communications

Blog Post, Direct Mail, Direct MarketingBy Marion September 11, 2014

Consumers today are surrounded with marketing messages everywhere they turn – digitally or in print form, on their phones, in the car or walking down the street. To cut through that clutter, marketers need to create campaigns that speak directly to their target. To make that connection, marketers are increasingly using personalization. Personalized direct mail…

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