A case study called ‘Understanding Direct Mail with Neuroscience’ by Millward Brown describes a research done by the UK’s Royal Mail investigating how the brain processes physical marketing materials, such as direct mail, compared to virtual (or digital) materials presented on a screen. During the research, 20 participants were shown both ads on a screen…
Even if digital marketing recently increased – direct mail marketing should still play a relevant role in your marketing routine. The following statistics prove that direct mail marketing still works! 92% of shoppers say they prefer direct mail for making purchasing decisions. 66% are more likely to remember to use a voucher if they have…
The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…
The German Postal Service published a report in 2016 covering the possibilities and obstacles of direct marketing. The report contains information and trends about dialogue marketing – national and international. 3,000 marketers were asked to provide information about their marketing activities to create a complete picture of the national and international marketing landscape. The Research…
In our last post, we talked about combining print and personalization to enhance your direct mail marketing efforts. But as any good marketer can tell you, if you are mailing those campaigns to the addresses of people who won’t do business with you, you are wasting your money. Many marketers buy mailing lists based on…
Consumers today are bombarded with messages everywhere they turn. To cut through that clutter, marketers are recognizing the value of personalized, printed communications. Using print helps marketers to get their message to stand out from the constant stream of electronic communications. And when printed communications is personalized, it can create an even higher level of…
With all the new ways there are to communicate with a prospect, direct mail is still a preferred marketing channel. And for good reason. When done correctly, direct mail lets you finely target your list so that your offers, your value, your message can reach your intended audience. Lets take a look at a project…
by Vincent Grahn, lead designer at locr Design plays a big role in the success of your direct mail campaign. A well-designed postcard does more than just look good – it connects with your prospect and creates a sense of engagement that boosts your response rates. Here are a few tips for creating the type…
Luigi is responsible for the marketing of a local Pizza Restaurant chain, ‘Mamma Italia’. In a radius of 20 Miles ‘Mamma Italia’ runs five Pizza Restaurants, all family owned. The first restaurant was opened over 25 years ago by Luigi’s father Mario, who’s been called the ‘Godfather of Pizza’ ever since. Luigi is always in…
For many marketers, personalizing communications is often a daunting task – they often don’t have the data they need to create the type of relevant communications that can spark a deeper connection with their customer. But even marketers who don’t have a lot personal data on their customers can still get closer to their customers.…