Consumers today are bombarded with messages everywhere they turn. To cut through that clutter, marketers are recognizing the value of personalized, printed communications. Using print helps marketers to get their message to stand out from the constant stream of electronic communications. And when printed communications is personalized, it can create an even higher level of…
With all the new ways there are to communicate with a prospect, direct mail is still a preferred marketing channel. And for good reason. When done correctly, direct mail lets you finely target your list so that your offers, your value, your message can reach your intended audience. Lets take a look at a project…
by Vincent Grahn, lead designer at locr Design plays a big role in the success of your direct mail campaign. A well-designed postcard does more than just look good – it connects with your prospect and creates a sense of engagement that boosts your response rates. Here are a few tips for creating the type…
Luigi is responsible for the marketing of a local Pizza Restaurant chain, ‘Mamma Italia’. In a radius of 20 Miles ‘Mamma Italia’ runs five Pizza Restaurants, all family owned. The first restaurant was opened over 25 years ago by Luigi’s father Mario, who’s been called the ‘Godfather of Pizza’ ever since. Luigi is always in…
For many marketers, personalizing communications is often a daunting task – they often don’t have the data they need to create the type of relevant communications that can spark a deeper connection with their customer. But even marketers who don’t have a lot personal data on their customers can still get closer to their customers.…
Location can be a big advantage for businesses. As marketers, we are charged with leveraging that advantage to drive customers from their location to the location of the business. And when it comes to getting people from one place to the next, there’s no better tool than a personalized map. It lets your customers literally visualize…
A study reported in Direct Marketing News found that in eight out of nine categories, direct mail ads are superior to ads viewed online. Digital ads got the attention of consumers faster, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in purchase decisions. The study…
Postage costs are on the rise in many parts of the world. Following increases in many European countries over the past year, the US recently raised its postal rates. The increase of postal rates mean that now, more than ever, marketers need to be sure about the quality of the addresses in their database. Mailing…
Consumers today are surrounded with marketing messages everywhere they turn – digitally or in print form, on their phones, in the car or walking down the street. To cut through that clutter, marketers need to create campaigns that speak directly to their target. To make that connection, marketers are increasingly using personalization. Personalized direct mail…