Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care. The solution? Geomarketing. Geomarketing solutions let healthcare providers create…
With so much happening in the world today, the role of nonprofit organizations is more important than ever. As a result, nonprofit marketers have a big job in front of them: use new and creative ways to find donors and motivate them to contribute to your cause. That’s why locr is excited to bring our…
Viva-mediale worked on a project to create an invitation to a series of renowned surgeon congresses. The campaign started with just a letter just with logo and impersonal invitation text, but soon evolved to a six-step cross-media invitation campaign. Why this dramatic change? The answer is simple and yet complicated. The way we communicate…
To better serve their clients, many print and marketing service providers have adopted Variable Data Publishing (VDP) solutions. Research by PODi states that more than 90 percent of printers have some form of VDP solution. They are adopting these solutions for good reason: Research shows that personalized direct mail performs better than generic direct…
Attending an event gives you the opportunity to learn more about how to better do your job and run your operation. That is why locr is excited to be participating in a range of events this fall: SHSMD 2017 September 24 – 27, 2017 Orlando, Florida Booth #223 The SHSMD is a “must-attend event” for…
Printers of all sizes are increasingly relying on print automation solutions to improve the way their jobs are created and produced. In addition to these productivity benefits, these automation solutions enable printers to include value-added services like personalization to their print jobs. locr has focused on developing and maintaining strong partnerships with these print…
locr to attend XMPie Innovation Day in London To help printers become smarter and compete with larger companies, XMPie’s vision is to offer “creatively compelling” and “individually relevant” products and services. The XMPie Content Cloud takes that vision a step further by enabling partners, like ourselves at locr, to enrich and extend the power of…
If you are looking for a map style that can effectively communicate personalized route information, look no further than locr Map Style Number two. The coloring of all the main roads in this map style is in familiar orange or yellow shades. This coloring means that any of the personalized information you add – pins,…
Online communications are a powerful tool, but nothing can replace the positive impact that comes from face-to-face interaction. That’s why hosting an event can give your business several advantages. When thinking about hosting an event for your business, make sure to use themes relevant to your business, ones exciting to your prospect. For example, a…
locr NAVImaps are the best way to get your audience to attend your event. These maps detail the personalized routes customers would take to get from their homes to the location of your event or business. Customers literally visualize the journey they would make. You can customize your NAVImap routes with different logos or…