Online communications are a powerful tool, but nothing can replace the positive impact that comes from face-to-face interaction. That’s why hosting an event can give your business several advantages. When thinking about hosting an event for your business, make sure to use themes relevant to your business, ones exciting to your prospect. For example, a…
locr NAVImaps are the best way to get your audience to attend your event. These maps detail the personalized routes customers would take to get from their homes to the location of your event or business. Customers literally visualize the journey they would make. You can customize your NAVImap routes with different logos or…
Online communications are a powerful tool, but nothing can replace the positive impact that comes from face-to-face interaction. That’s why hosting an event can give your business several advantages: Relationships People still like to do business with people they know, and events give customers the chance to create that level of connection with people of…
#1…you want to create engaging direct mail campaigns Easy, right? Do you have map projects on a regular basis? Then we’ve got the perfect tool for you to create eye-catching marketing campaigns in a fast and easy way! And the best thing is—you only need your customers names and addresses to make a start…
Marketers are full of ideas about creating new engaging, interesting and inspiring campaigns. If you too have direct mail campaigns scheduled for the upcoming season (and who doesn’t?) you know what lies ahead: campaign statistics, response rates, and ROI reports. That’s why right now is a great time to get your mailing list in the…
Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…
Whether you are mailing to one person or one thousand, relevance is the most important factor in making your campaign a success. The following are five key tips to ensure your direct mail connects with your prospect. Know Your Market Start by asking what market you are mailing to and why they care about…
When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…
Direct Mail continues to be one of the most powerful marketing tools a marketer can use, despite digital and online marketing. It’s been getting more precise, more flexible and it gets noticed. Some 98% of people bring in their mail daily and on average spend roughly 30 minutes reading it. More than half (56%) of…
Travel. Hotel Sleeps. Long Days. Aching Feet. Being Social. Smiling. Long Nights. Repeat. Trade Shows seem to never go as planned. But nevertheless, a little bit planning and preparing to survive a trade show day can’t hurt. No matter if you attend a trade show as exhibitor or visitor – there are some things every…