Enhancing the Customer Journey with Personalized Maps

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…

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5 Direct Mail Marketing Mistakes and How to Avoid Them

A well designed direct mail piece can be a winning eye-catcher and it’s flexibility and precision contribute to this benefit. Skilled Marketers are taking advantage of the various opportunities printed products offer. If you’re new to direct mail marketing or just want to improve your marketing activities – stop making these direct mail mistakes! 1.You…

Solving Data Problems

Target Marketing Magazine published a great article titled “6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them.” The article speaks to the challenges we marketers face when trying to pull information from our data sources to create successful marketing campaigns. As the author, Ruth Stevens, notes: “…Marketers are plagued by data…

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Mapping Opportunity in the Healthcare Market

The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…