If you are like most print service providers, you may struggle with the integration of personalization in your printed communications. In a DMA research, 50% of the interviewees named integrating data across platforms as a barrier to achieving data-driven marketing success. Also 49% said that enriching data quality is one of those challenges. Especially for…
A location can make or break a customer’s buying decision. Easy access is often the key factor in the customer’s decision process. If a store is too far away, or the customer simply doesn’t know about its existence, he or she will just purchase the product or service online or with a competitor. To remain…
When visiting a new store, finding an outlet for a special product, or redeeming loyalty card points, location is a decisive factor. And when time is precious and distance is critical, retailers need to show their prospects how near their business is and how quick it will be to make the journey. But using very…
Starting on 29th October, locr will join with other vendors, providers and leaders in the industry at the XMPie Users Group (XUG). We are excited to once again be a sponsor of this dynamic event and to show XMPie users how geomarketing solutions enable the creation and deployment of successful cross-media marketing campaigns. If you…
When location matters in your marketing, you need a map that can provide you with the personalization, quality, and accuracy to make your direct mail campaign a success. You need a locr map. “Many marketers simply download a Google map to include in their printed direct mail campaigns. But these maps only serve a limited…
The Printing Industries of America (PIA) Digital Think Tank held a lively discussion about the opportunities digital printing is bringing to today’s print service providers. There is no doubt that the quality, speed, and low print volumes these digital printing solutions can produce are opening up new opportunities. Yet for all the opportunity, obstacles still…
Showing your clients how to make the most of their marketing budget is a highly valuable service. Managing that data is easy with locr. Our ROI Calculator lets you clearly demonstrate the value you are adding to your client’s campaigns. Using this interactive tool, you can help clients calculate the costs of their campaigns and…
Tradeshows and user conferences are both great ways to acquire the knowledge you need to better serve your clients. This fall, locr will be exhibiting at these events: SHSMD 2017 September 24 – 27, 2017Orlando, Florida: The SHSMD is a “must-attend event” for anyone involved in healthcare marketing. Visit the locr team at booth #223.…
After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers? The Healthcare Market The transformation of the U.S. healthcare industry has meant big changes in…
Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years. How do solar eclipses happen? Simply put, solar eclipses happen when the moon is positioned exactly between…