locr GEOservices and Maps Direct Mail Image

Using Personalization to Empower Customer Communication

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…

locr GEOservices and Maps NAVImap Boston

Put Your Brand On The Map With Geomarketing

Playful forms of image personalization, like names built in the snow or alphabet soup, are nothing new in the marketing sphere. They might be surprising at first sight, but they quickly lose their attraction and provide no value. But there are forms of personalization for print products that are eye-catching as well as useful for…

Reflections on drupa 2016

The locr team is back from drupa and fully recovered! The eleven-day event was a valuable experience for locr, and we wanted to hear more about the lessons, ideas, and opportunities that drupa provided. What follows is an interview with the locr team, including: Randy Hardy, North American business development representative, Thomas Schnettler, who leads…

locr geoservices and maps blog image book

Print Adds Value to the Marketing Mix

Whether it’s direct marketing, customized brochures, or personalized catalogs, print can help advance a company’s marketing message like no other channel. Print is popular because of the way it helps marketers create a physical connection with their prospect that simply cannot be achieved with digital communications.   Print is still a valuable part of the…

drupa is rolling on!

drupa keeps rolling along and locr keeps rolling with it!  Our maps can be found all around the Messe Düsseldorf. At the HP booth, the locr-powered drupa location maps are being printed on the HP PageWide press. In addition, The World Map that was produced with our partner EFI is still getting a lot of buzz! Drupa…

locr at drupa 2016

Düsseldorf becomes drupacity! Since Tuesday May 31st the drupa 2016 is officially opened for visitors. It’s the world’s biggest trade fair for the print industry. locr opened the show by collaborating with EFI to produce a map that measures 7.5 meters long and 5 meters wide. This world map might just be the largest map…

One World, One (Big) Map

drupa 2016 is off to a BIG start for locr! We opened the show by collaborating with EFI to produce a map that measures 7.5 meters long and 5 meters wide. This world map might just be the largest map ever printed at drupa. The creation of the map began with locr. Using open-source geodata…

James E. McNellies direct mail campaign with personalized maps from locr to optimize customer communication and response rates

The power of print in direct marketing

Consumers today are bombarded with messages everywhere they turn. To cut through that clutter, marketers are recognizing the value of personalized, printed communications. Using print helps marketers to get their message to stand out from the constant stream of electronic communications. And when printed communications is personalized, it can create an even higher level of…