James E. McNellies direct mail campaign with personalized maps from locr to optimize customer communication and response rates

The power of print in direct marketing

Consumers today are bombarded with messages everywhere they turn. To cut through that clutter, marketers are recognizing the value of personalized, printed communications. Using print helps marketers to get their message to stand out from the constant stream of electronic communications. And when printed communications is personalized, it can create an even higher level of…

Enhancing the value of print at drupa 2016

If you are a printer looking to add value to the communications you print for your customers, look no further than locr! locr’s personalized maps and GEOservices gives print and marketing service providers an easy, cost effective way to include highly personalized elements in the printed materials they produce for clients, including direct mail, photo…

locr in the News

PODi, the world’s leading organization for digital printing, recently published a blog post about some exciting developments leading up to drupa. locr was pleased to be included in this post! It’s worth a read. You can learn more about locr’s history in maps and the variety of ways maps have helped printers to add value…

The future of print is positive

The results of the third drupa Global Trends report were recently published. These reports draw on a global panel of about 750 printers to survey the state of the printing industry and expectations. This latest report finds that although the recovery from the financial crisis in 2008 is uneven and incomplete, printers everywhere are increasingly…

Direct Mail Done Right

With all the new ways there are to communicate with a prospect, direct mail is still a preferred marketing channel. And for good reason. When done correctly, direct mail lets you finely target your list so that your offers, your value, your message can reach your intended audience. Lets take a look at a project…

The Power of OpenStreetMap

Our last blog post talked about locr’s work with a new provider of geodata and what this change means for you as our customer. Today we want to take a closer look at OpenStreetMap itself. What makes OpenStreetMap such a great provider of Geodata? It’s the power of 1.6 million people in locations all across the world…