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Mapping Opportunity in the Healthcare Market

The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…

The Biggest Map Ever Printed At Drupa

Who doesn’t dream of travelling the whole world? We certainly do. The giant world map locr produced in cooperation with EFI (nearly) makes it possible! The locr team already set foot on all 5 continents. In this photo, North Amerika is crossed with two steps through Michigan and Ohio and the border region between the…

Discover Rio with locr

Rio de Janeiro seems to be a popular holiday destination this summer. That’s no surprise at all! If you were not able to go to Rio this summer, we will take you on a virtual tour through a cidade maravilhosa (the marvelous city) as it is called by the cariocas – Rio locals. Our tour…

locr on Tour

After a successful drupa tradeshow 2016 in Düsseldorf, the second half of the year 2016 is burning for action for locr. The next event locr will attend is the SHSMD, September 11 – 14 in Chicago. Healthcare strategists, planners, marketers, and communications and public relations professionals will exhibit their solutions, innovations and best-practices. locr will…

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Using Personalization to Optimize the Customer Experience

The German Postal Service published a report in 2016 covering the possibilities and obstacles of direct marketing. The report contains information and trends about dialogue marketing – national and international. 3,000 marketers were asked to provide information about their marketing activities to create a complete picture of the national and international marketing landscape. The Research…

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Using Personalization to Empower Customer Communication

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…

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Put Your Brand On The Map With Geomarketing

Playful forms of image personalization, like names built in the snow or alphabet soup, are nothing new in the marketing sphere. They might be surprising at first sight, but they quickly lose their attraction and provide no value. But there are forms of personalization for print products that are eye-catching as well as useful for…

Reflections on drupa 2016

The locr team is back from drupa and fully recovered! The eleven-day event was a valuable experience for locr, and we wanted to hear more about the lessons, ideas, and opportunities that drupa provided. What follows is an interview with the locr team, including: Randy Hardy, North American business development representative, Thomas Schnettler, who leads…

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Print Adds Value to the Marketing Mix

Whether it’s direct marketing, customized brochures, or personalized catalogs, print can help advance a company’s marketing message like no other channel. Print is popular because of the way it helps marketers create a physical connection with their prospect that simply cannot be achieved with digital communications.   Print is still a valuable part of the…