It’s our birthday!

locr turns 10 today! It was founded on September 7th 2006 in Brunswick, Germany. The locr headquarter is still located in Brunswick, but meanwhile there are offices in Great Britain and the USA. Today locr is the leading provider for geo-based services. No wonder our services are used in various industries. As you can see ……

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Mapping Opportunity in the Healthcare Market

The transformation of the U.S. healthcare industry has meant big changes in way the healthcare providers market themselves. This evolving industry landscape has not only produced new programs and regulations; it also means that consumers now have new set of expectations from their healthcare providers. Healthcare consumers today have more choices for their healthcare. They…

The Biggest Map Ever Printed At Drupa

Who doesn’t dream of travelling the whole world? We certainly do. The giant world map locr produced in cooperation with EFI (nearly) makes it possible! The locr team already set foot on all 5 continents. In this photo, North Amerika is crossed with two steps through Michigan and Ohio and the border region between the…

Discover Rio with locr

Rio de Janeiro seems to be a popular holiday destination this summer. That’s no surprise at all! If you were not able to go to Rio this summer, we will take you on a virtual tour through a cidade maravilhosa (the marvelous city) as it is called by the cariocas – Rio locals. Our tour…

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Using Personalization to Optimize the Customer Experience

The German Postal Service published a report in 2016 covering the possibilities and obstacles of direct marketing. The report contains information and trends about dialogue marketing – national and international. 3,000 marketers were asked to provide information about their marketing activities to create a complete picture of the national and international marketing landscape. The Research…

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Using Personalization to Empower Customer Communication

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…