Are Your Communications Getting Through?

Research done by InfoTrends shows that improving the customer experience starts with communications. When asked: “How does your company plan to improve customer experience as it relates to customer communications?” marketers from the 800 companies surveyed revealed these top two choices: 39% said: “Better tailored offerings” 38% said: “Better data-driven personalization and relevant communications”  …

Case Studies—Your Success Is Your Story

Content (marketing) is king. But with so much content out there, marketers need to be sure they are creating content that is interesting, engaging and helps to tell the story of what their product can do for the consumer. To meet all those goals, there is no better tool than a Case Study. Case Studies…

locr services support marketers in the healthcare sector to create patient-centered communication.

Marketing a New Medical Practice

When Location Matters If you don’t like to travel far to visit your doctor, you are not alone. After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So when The Orthopedics Center at the University of Chicago Medical Center (UCMC) wanted to increase visibility and new patient…

locr GEOservices and Maps Marketing Industry Blog Post Marketers and Location Image of Monaco City

Targeting Your Address List with locr GEOservices

Most marketers are aware of the importance of their data. Nevertheless, all too often data management is a challenge. A special by the ONEtoONE magazine covers the topic how data can contribute success to marketing processes.   In a survey the marketing service provider Experian Marketing Services found that 91% of all companies are dealing…

Data Security

At locr, data security has always been a top priority. You may have heard the news about a recent decision by the European Court of Justice (EJC) that struck down the US-EU Safe Harbor Framework. This agreement had been established to ensure safe and effective transatlantic data flows from the United States to the European…

Josera Geomarketing Mailing Personalized locr Maps

A Marketing Campaign Generates Sales Data

JOSERA is a leading specialist in animal nutrition based in Germany. The company wanted to create a marketing campaign that would serve two goals: generate new customers for their line of pet food products and drive business to their retail locations. To meet this goal, JOSERA adopted GEOservices from locr to create highly personalized weekly…

Storytelling in Direct Marketing

In our last blog post we dealt with Dietmar Dahmen’s presentation at the CO-REACH exhibition in Nuremberg. Today’s blog post will be about another speaker at the dialogue marketing exhibition. Wibke Ladwig is a “Social Web Ranger”. The topic she presented in the exhibition’s crossmedia area was as creative as her job title. The presentation,…

The Question for Marketers is “Why Not?”

Dietmar Dahmen inspired an attentive audience at the CO-REACH exhibition in Nuremberg with his presentation about ‘dialog marketing in times of permanent technical revolution’. The ‘enricher of people’ how he calls himself, performed two times during the two day exhibition. Dietmar Dahmen is a specialist for modern branding and future oriented brand communication of the…