Is Your Marketing Routine Ready for Personalization?

A new report on personalization was recently published in the US on WhatTheyThink. The report gave some surprising insights into the reasons why marketers are – or are not – using personalization. Marketers report that personalized marketing can improve response rates, offer better customer satisfaction, and grow new and existing lines of revenue. But even…

See locr at the CO-REACH Marketing Conference

locr will be exhibiting at the CO-REACH Conference, taking place 24 to 25 June 2015 in Nürnberg, Germany. The CO-REACH event brings marketers together for an interactive discussion on a wide-range of marketing topics, including print, online, social media and mobile. locr will take an active part in this discussion! We’ll be demonstrating how location-based…

locr to sponsor XMPie User Group Conference in Europe

l locr is proud to be a sponsor of the XMPie Users Group Conference in Europe, taking place May 26 in Berlin, Germany. We’ll be showing XMPie users how location-based services like geographic segmentation and personalized maps can create more successful marketing campaigns. This is the first European Users Group Conference for XMPie, bringing together…

locr geoservices and maps blog image Partou Case Study

Personalized Maps Increase Direct Marketing ROI

When it comes to images, nothing can compete with a personalized map. A map visually connects your prospect with your business. It tells them where you are and how they can do business with you. No other image can tell that story as effectively as a personalized map can!   Between Facebook, Instagram, and Tumblr,…

PODi Case Study Mc Nellie's Restaurant uses personalized maps to drive traffic to new location

Personalized Maps Drive Traffic to New Location

In our recent blog posts we focused on the power of storytelling in marketing communications. In this post, we’ll have a look at a marketer who used the power of the story to draw people to a restaurant’s new location. After years of operating a successful restaurant in one part of the city, this restaurant…

Get your marketing message heard like through a megaphone

Getting Your Story Heard

In our last post, we learned the impact that a great story has on your marketing campaigns. Now, we’ll take a look at some ideas on how to get your story heard. No matter how compelling your story is, it will need to compete with other “noise” in the marketplace to get heard. Emails, text…

locr Geomarketing Blog Post Image Geography

Why Use Storytelling in Marketing?

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good…