The Power of OpenStreetMap

Our last blog post talked about locr’s work with a new provider of geodata and what this change means for you as our customer. Today we want to take a closer look at OpenStreetMap itself. What makes OpenStreetMap such a great provider of Geodata? It’s the power of 1.6 million people in locations all across the world…

Are Your Communications Getting Through?

Research done by InfoTrends shows that improving the customer experience starts with communications. When asked: “How does your company plan to improve customer experience as it relates to customer communications?” marketers from the 800 companies surveyed revealed these top two choices: 39% said: “Better tailored offerings” 38% said: “Better data-driven personalization and relevant communications”  …

Case Studies—Your Success Is Your Story

Content (marketing) is king. But with so much content out there, marketers need to be sure they are creating content that is interesting, engaging and helps to tell the story of what their product can do for the consumer. To meet all those goals, there is no better tool than a Case Study. Case Studies…

locr services support marketers in the healthcare sector to create patient-centered communication.

Marketing a New Medical Practice

When Location Matters If you don’t like to travel far to visit your doctor, you are not alone. After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So when The Orthopedics Center at the University of Chicago Medical Center (UCMC) wanted to increase visibility and new patient…

locr GEOservices and Maps Marketing Industry Blog Post Marketers and Location Image of Monaco City

Targeting Your Address List with locr GEOservices

Most marketers are aware of the importance of their data. Nevertheless, all too often data management is a challenge. A special by the ONEtoONE magazine covers the topic how data can contribute success to marketing processes.   In a survey the marketing service provider Experian Marketing Services found that 91% of all companies are dealing…