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Go Beyond Average with Personalized Communications

Marketers know that to get their message heard, their campaigns need to include a personalized message. To many marketers, that means simply including the customer’s address and first name in an otherwise generic campaign. But for personalization to be effective, it needs to go beyond the address or the first name. Your marketing needs to…

locr to Exhibit at Technology For Marketing and Advertising Conference in London

Next month, locr will be exhibiting at the Technology For Marketing and Advertising (TFM&A) Conference taking place 25-26 February at the Olympia National in London.  From stand V19, we will highlight how marketers can use location-based services like geographic segmentation and personalised maps to create more successful marketing campaigns. The TFM&A conference brings marketers from around…

locr joins HP at Raising Print Event

Recently, locr maps joined HP and Earth Island Publishing for an informative event called Raising Print. This interactive event was dedicated to helping printers better understand the opportunities that are available to them in this changing marketplace.   As Julia Cole, UK&I Marketing Manager for HP noted, “The print market is always changing, but there…

Loyalty Marketing Insights: How to Integrate Couponing to Your Workflow

While coupons internationally are already well established as a promotional instrument, couponing is a comparatively new promotional tool in Germany. Depending on the configuration, it may help advertisers effectively with customer loyalty and customer acquisition. These coupons are primarily used for promotion and to maximize sales. But their value is not limited to just that,…

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Why You Should Start Using Personalized Communications Now

Personalization in the consumer communication has many advantages, say those who should know. Many marketers still struggle to implement personalized elements to the communications they create because of the bigger effort or missing customer data. But personalizing your communication can be easy!   About 75% of the leading decision-makers and advertisers agree with the statement…