Storytelling in Direct Marketing

In our last blog post we dealt with Dietmar Dahmen’s presentation at the CO-REACH exhibition in Nuremberg. Today’s blog post will be about another speaker at the dialogue marketing exhibition. Wibke Ladwig is a “Social Web Ranger”. The topic she presented in the exhibition’s crossmedia area was as creative as her job title. The presentation,…

The Question for Marketers is “Why Not?”

Dietmar Dahmen inspired an attentive audience at the CO-REACH exhibition in Nuremberg with his presentation about ‘dialog marketing in times of permanent technical revolution’. The ‘enricher of people’ how he calls himself, performed two times during the two day exhibition. Dietmar Dahmen is a specialist for modern branding and future oriented brand communication of the…

Is Your Marketing Workflow Ready for Personalization?

A new report on personalization was recently published in the US on WhatTheyThink. The report gave some surprising insights into the reasons why marketers are – or are not – using personalization. Marketers report that personalized marketing can improve response rates, offer better customer satisfaction, and grow new and existing lines of revenue. But even…

See locr at the CO-REACH Marketing Conference

locr will be exhibiting at the CO-REACH Conference, taking place 24 to 25 June 2015 in Nürnberg, Germany. The CO-REACH event brings marketers together for an interactive discussion on a wide-range of marketing topics, including print, online, social media and mobile. locr will take an active part in this discussion! We’ll be demonstrating how location-based…

locr to sponsor XMPie User Group Conference in Europe

l locr is proud to be a sponsor of the XMPie Users Group Conference in Europe, taking place May 26 in Berlin, Germany. We’ll be showing XMPie users how location-based services like geographic segmentation and personalized maps can create more successful marketing campaigns. This is the first European Users Group Conference for XMPie, bringing together…

locr geoservices and maps blog image Partou Case Study

Personalized Maps Increase Direct Marketing ROI

When it comes to images, nothing can compete with a personalized map. A map visually connects your prospect with your business. It tells them where you are and how they can do business with you. No other image can tell that story as effectively as a personalized map can!   Between Facebook, Instagram, and Tumblr,…