PODi Case Study Mc Nellie's Restaurant uses personalized maps to drive traffic to new location

Personalized Maps Drive Traffic to New Location

In our recent blog posts we focused on the power of storytelling in marketing communications. In this post, we’ll have a look at a marketer who used the power of the story to draw people to a restaurant’s new location. After years of operating a successful restaurant in one part of the city, this restaurant…

Get your marketing message heard like through a megaphone

Getting Your Story Heard

In our last post, we learned the impact that a great story has on your marketing campaigns. Now, we’ll take a look at some ideas on how to get your story heard. No matter how compelling your story is, it will need to compete with other “noise” in the marketplace to get heard. Emails, text…

locr Geomarketing Blog Post Image Geography

Why Use Storytelling in Marketing?

Marketers today are very focused on how they communicate their messages. Channels like social media, content marketing, and multi-channel communications are just some of the ways messages get shared today. But with all the focus on how we communicate, many marketers have lost sight of what makes these communications successful: a good story. A good…

Searching Lens Distance Target

Go Beyond Average with Personalized Communications

Marketers know that to get their message heard, their campaigns need to include a personalized message. To many marketers, that means simply including the customer’s address and first name in an otherwise generic campaign. But for personalization to be effective, it needs to go beyond the address or the first name. Your marketing needs to…

locr to Exhibit at Technology For Marketing and Advertising Conference in London

Next month, locr will be exhibiting at the Technology For Marketing and Advertising (TFM&A) Conference taking place 25-26 February at the Olympia National in London.  From stand V19, we will highlight how marketers can use location-based services like geographic segmentation and personalised maps to create more successful marketing campaigns. The TFM&A conference brings marketers from around…

locr joins HP at Raising Print Event

Recently, locr maps joined HP and Earth Island Publishing for an informative event called Raising Print. This interactive event was dedicated to helping printers better understand the opportunities that are available to them in this changing marketplace.   As Julia Cole, UK&I Marketing Manager for HP noted, “The print market is always changing, but there…

Loyalty Marketing Insights: How to Integrate Couponing to Your Workflow

While coupons internationally are already well established as a promotional instrument, couponing is a comparatively new promotional tool in Germany. Depending on the configuration, it may help advertisers effectively with customer loyalty and customer acquisition. These coupons are primarily used for promotion and to maximize sales. But their value is not limited to just that,…