locr Travels the Globe

Over the last couple of months, locr’s team had the opportunity to attend the major industry events happening around the globe.   locr’s head of business development, Thomas Schnettler joined our US representative Randy Hardy at a series of events in the US, Dscoop, Xplor, and PODi. In the UK, locr’s representative Tony Hodgson attended…

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Trends in Direct Marketing

To create a successful dialog with customers, more and more marketers use direct marketing activities.  Because unlike mass communication, direct marketing uses personal consumer information to create a targeted message. In recent years, companies have increased spending in these areas, and today, in the European Union, nearly 27, 7 billion Euros are spent every year…

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A Marketer’s Secret to Successful Printed Direct Mail

Nowadays marketers try to reach their target audience by establishing multiple communication channels in order to get their message through successfully. Recent studies prove this ongoing trend. A current survey conducted by Woodwing Software points out that 60 % of industry experts like marketers, publishers and advertisers prefer a cross media mix to create their campaigns.…

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3 Expert Tips That Will Boost Your Marketing Strategy Today

Personalization has been proven as an effective way to get your message through to your target audience. Customers respond favorably when they receive a personalized message, as witnessed by the increased response rates that happens when personalization is used. But whereas consumers like personalized communications from companies they do business with, they also want control…

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Creating Successful Direct Mail Using locr Geomarketing Solutions

We’ve shared a lot of information with you about location-based marketing and how GEOservices can increase response rates. But did you know that personalized maps can also create a connection between your prospect and your salesperson? locr’s Geomarketing Solutions   The Address Assignment capability of locr’s Geomarketing Solutions gives you the ability to use real…