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Why You Should Start Using Personalized Communications Now

Personalization in the consumer communication has many advantages, say those who should know. Many marketers still struggle to implement personalized elements to the communications they create because of the bigger effort or missing customer data. But personalizing your communication can be easy!   About 75% of the leading decision-makers and advertisers agree with the statement…

locr Travels the Globe

Over the last couple of months, locr’s team had the opportunity to attend the major industry events happening around the globe.   locr’s head of business development, Thomas Schnettler joined our US representative Randy Hardy at a series of events in the US, Dscoop, Xplor, and PODi. In the UK, locr’s representative Tony Hodgson attended…

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Trends in Direct Marketing

To create a successful dialog with customers, more and more marketers use direct marketing activities.  Because unlike mass communication, direct marketing uses personal consumer information to create a targeted message. In recent years, companies have increased spending in these areas, and today, in the European Union, nearly 27, 7 billion Euros are spent every year…

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A Marketer’s Secret to Successful Printed Direct Mail

Nowadays marketers try to reach their target audience by establishing multiple communication channels in order to get their message through successfully. Recent studies prove this ongoing trend. A current survey conducted by Woodwing Software points out that 60 % of industry experts like marketers, publishers and advertisers prefer a cross media mix to create their campaigns.…