Increase the Response Rates in Your Crossmedia Campaigns by using personalized local maps and local video maps

locr provides personalized maps which help marketers optimize their direct marketing campaigns and achieve better results. In addtion to the static maps we generate, locr also produces ainimated video maps. Today, we want to present you our personalized LOCALvideo maps. As with all locr maps, LOCALvideo maps can provide a personal element to your marketing…

Postal Rates on the Rise

Late last year, the US Postal Regulatory Commission approved the Postal Service’s request for a 4.3% rate hike on Standard Mail.  As a result, starting January 28, marketers in the US who depend on the mail to deliver their messages to consumers will be paying significantly more for postage. There are many discussions on both the…

Viewpoint Blue Sky Clouds

Personalized Communication: The key element for successful Marketing Campaigns

As we have learnt, personalization is becoming more and more important among marketers. For good reasons: Everyday, our society is exposed to innumerable advertising messages. But only a little part of this information flood really reaches its audience. Marketers, therefore, are facing the challenge to create emotionally capturing campaigns that speak directly to their recipients.…

Your Location Is Your Advantage

Partou (http://www.partou.nl) offers high-quality childcare in over 100 locations in the Netherlands. The financial crisis, combined with declining subsidies from the government, meant childcare companies like Partou were experiencing a decline in the number of children enrolled in their locations. To increase enrollment, Partou turned to Jubels (www.jubels.nl) a print and marketing service provider based…

PODi Case Study Telekom Shops locr personalized maps show the way direct mail campaign

locr Services In Action

The challenge for many marketers is that they don’t always have access to a lot of customer data, which can make incorporating personalization difficult. However, there is a lot of personalization that can be done with simply the name and address of your potential customer. The following marketing campaign was successfully created without having a…

Are You Talking to Me?

Personalization Works Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a message that speaks directly to them.  Of course, the reason marketers have implemented personalization is because it works. Personalized direct mail can generate anywhere from 2 – 15% better response rates than static direct marketing…