PODi CASE STUDY: Josera Projekt Aims & Results JOSERA is an animal nutrition and pet food manufacturer in northern Bavaria, Germany. Their marketing strategy involves sending personalized pet food sample packs in response to customer enquiries made on the JOSERA website including vouchers that can be redeemed at nearby retail outlets for JOSERA products. The…
PODi CASE STUDY: James E. McNellies Projekt Aims & Results McNellie’s, a restaurant chain in Tulsa, Oklahoma, had a well known and popular downtown location. When they opened a second restaurant the new location did not receive as much business. To improve business they used a direct mail campaign with personalized maps directing recipients from…
PODi CASE STUDY: University of Chicago Medicine Projekt Aims & Results The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. The message: You don’t have to drive to Chicago for adult or children’s orthopaedics – world class care…
PODi CASE STUDY: Partou Projekt Aims & Results Partou offers high-quality childcare in over 100 locations in the Netherlands. With their marketing partner Jubels and locr they ran a multi-channel campaign to convince parents of young children to entrust their kids to the professional care of Partou child centres. The campaign included a personalized map…
PODi CASE STUDY: Deutsche Telekom Projekt Aims & Results This direct marketing campaign aimed to promote Deutsche Telekom’s T-Business shops and to motivate clients to arrange a personal business consultation. locr’s personalized NAVImaps maps were used to show the recipients the way to the nearest Telekom branch visually. “locr’s personalised maps were the perfect solution…