Personalized packaging and envelopes attract attention and leave an impression way before the recipient actively decides to open the product. In this case, a Swiss company added personalized maps with drinking fountains near the recipient’s home address. Every individual customer will recognize their own familiar neighborhood right away and feel personally addressed. This makes a…
Are you experiencing a shortage of paper? If so, you are not alone. The World Print & Communication Forum reports that demand for paper – which dropped significantly during the pandemic – has rebounded to pre-pandemic levels. However, many regions and countries – including the United States and Europe – do not have enough paper…
1. The Power of Connection During the pandemic, many people were isolated at home, longing to connect with the outside world. Direct mail provided that connection to consumers, giving them a tactile experience, delivered right to their home. Now, as the impact of the pandemic eases, marketers are still using direct mail to reach consumers.…
The average American is exposed to thousands of online ads per day – nearly twice the amount of advertising they saw in the last decade. But the explosion of online advertising has come at a cost. Consumers today are growing weary of online advertising. As a result, many consumers install ad blockers, avoid sponsored search…
During the pandemic, many marketers took a new look at direct mail. These marketers found that direct mail effectively created interest, engagement and drove customers to online channels. Based on that success, research shows that direct mail demand will continue to grow in 2022. But today’s direct mail is different from that of the past. Here…
Once again, the locr team was unable to gather in Germany for our annual meeting and Christmas celebration. Like so many of you, the locr team will miss the opportunity to celebrate and connect in person. But while we are not able to gather or experience the magic of the Christmas Market, we can still…
Ups and downs seem to be part of our new normal. The key to success in markets like these is to hold tight, stay focused, and learn as much as you can. Here are three key trends takeaways from the past year – and what they mean to print and marketing providers. A Time…
The past year has been a difficult one for so many of us. As we move forward, it’s clear that the events of the past year have changed each of us in some way. But this month, as we safely gather with friends and family to celebrate Thanksgiving, we all can find a reason to…
1. (Re) Learn the Value of Direct Mail During the pandemic, the use of direct mail surged – and for a good reason. Marketers found that direct mail was an effective tool for creating connections and engagement with isolated consumers at home. Research done by the Royal Mail in the UK backs up the effectiveness…
As Autumn officially begins, many print and marketing service providers are wondering what comes next. Some events have been canceled, while others are moving forward. Some businesses are open and prospering, while others are still having trouble getting customers in their doors. In these changing times, business plans, sales pitches, and clients’ needs are continually…