To create a successful dialog with customers, more and more marketers use direct marketing activities. Because unlike mass communication, direct marketing uses personal consumer information to create a targeted message. In recent years, companies have increased spending in these areas, and today, in the European Union, nearly 27, 7 billion Euros are spent every year…
Market expansion evolves organically for most print providers. It’s an evolution that comes from working closely with existing customers, understanding their business, and partnering with other technology and service providers to best meet their clients needs. TPSi is a successful example of this type of evolution. The Tulsa, Oklahoma based company provides a wide range…
As print revenues decline, print service providers around the world are looking for new opportunities to keep their businesses growing. As a result, many printers are adding marketing services to the list of services they offer. Offering marketing services makes sense – it can complement the services the printer is already providing and also generate new…
As we have seen in our last series of posts, marketers are using video to enhance their email campaigns and generate higher click through rates. But to be successful, these video campaigns will still need to be made relevant to the recipient. In this post, we’ll look at a campaign that successfully combines video and…
If you have decided to use video in your email marketing campaigns, good for you! As we explained in our last post, video is the next big thing in email marketing. Email Marketing Video Options There are several options for creating videos for email use. Which one you use will depend on your…
As we’ve noted in recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the marketing mix.…
Nowadays marketers try to reach their target audience by establishing multiple communication channels in order to get their message through successfully. Recent studies prove this ongoing trend. A current survey conducted by Woodwing Software points out that 60 % of industry experts like marketers, publishers and advertisers prefer a cross media mix to create their campaigns.…
Personalization has been proven as an effective way to get your message through to your target audience. Customers respond favorably when they receive a personalized message, as witnessed by the increased response rates that happens when personalization is used. But whereas consumers like personalized communications from companies they do business with, they also want control…
LOCALmaps are personalized maps that detail a location, such as the logo and address of retail store. They can also detail multiple locations. For example, say your client is a café with multiple locations. You can create a direct mail post card for that client, and on that post card can be maps to the…
We’ve shared a lot of information with you about location-based marketing and how GEOservices can increase response rates. But did you know that personalized maps can also create a connection between your prospect and your salesperson? locr’s Geomarketing Solutions The Address Assignment capability of locr’s Geomarketing Solutions gives you the ability to use real…